Our goal is to achieve 100% sustainable, healthy, affordable food for all. Madre Brava co-creates strategy, builds coalitions and powers campaigns to get there. Our secret sauce? We combine science, storytelling, and mobilisation to persuade companies, financiers, and governments to clean up the food we eat.

What we do and what we offer

We collaborate with philanthropy to design highly impactful strategy on food systems. 

We initiate cutting edge research to seed new ideas on food and climate change. 

We design and execute campaigns for industry transformation with our partners. 

We offer robust advice to policymakers and companies on food transition pathways.


Sarah Lake, Executive Director

Sarah is a scientist, a gifted team leader, and an outdoor adventurer. She lives in Denver, Colorado.

Sarah Lake has been at the forefront of sustainable agricultural solutions for over a decade. She brings expertise in private sector action on climate change, particularly emissions from agricultural production and land use. She previously worked at WRI, leading corporate engagement and science-based targets on land use, co-directed Trase in collaboration with the Stockholm Environment Institute, and was Vice President and Global Director at Mighty Earth. She holds a PhD in the environmental and social impacts of cattle supply chains and has dedicated her career to scaling innovative initiatives to transform the private sector.

Nico Muzi, Managing Director

Nico is a creative thinker, storyteller, and son of an Argentine rancher. He lives in Brussels, Belgium.

An award-winning communications professional, Nico Muzi leads campaigns to break the links between Europe’s voracious appetite for industrial meat and deforestation in Latin America. Nico has been campaigning and communicating on climate issues since 2006. He ran the flagship European Meat Campaign for Mighty Earth. Prior to that, he served as the Senior Director of Communications and Campaigns for Transport & Environment, Europe’s leading NGO for clean transport. He co-directed the award-winning documentary Frontera Invisible. Nico learned the art of storytelling while working for global PR firm Weber Shandwick at the start of his career.

Robin Willoughby, Managing Director

Robin is a political strategist, thought leader, and occasional footballer. He lives in London, United Kingdom.

Robin Willoughby brings nearly 20 years of experience as a director and leader in international affairs and environmental organizations with expertise on human rights, development, and sustainable supply chains. Robin has previously worked at the United Nations in New York; served as Head of Policy and Campaigns on Food and Climate Change at Oxfam GB; led research on energy and the environment at Chatham House and directed the UK campaign work of environmental organisation – Mighty Earth.

Jacques-Chai Chomthongdi, Southeast Asia Director

Jacques-Chai is an advocacy and campaign strategist, and a keen explorer. He lives in Bangkok, Thailand.

Jacques-Chai brings more than two decades of experience in spearheading policy advocacy, public engagement campaigns, and transformative developmental projects in Southeast Asia. He is a proficient strategist adept at developing and implementing effective influencing strategies, with a background in food value chains, climate change, and public policy. Before joining Madre Brava, he was the Advocacy & Campaign lead for Oxfam in Thailand, serving also as the Southern Policy & Advocacy Manager for Oxfam GB. In this capacity, Jacques-Chai led private sector engagement efforts for Oxfam in the Asia region.

He previously ran the Thailand work for Focus on the Global South, a regional research and advocacy organisation based at Chulalongkorn University in Bangkok. During this time, he co-founded FTA Watch and Thailand's Climate Justice network, advocacy groups on free trade negotiations and national climate policy, respectively.


  • Children’s Investment Fund Foundation (CIFF)
  • ClimateWorks Foundation
  • Climate and Land Use Alliance (CLUA)
  • Open Philanthropy