Blurred abstract orange and yellow shapes set on a light blue background, reminiscent of sunshine on a beautiful day

Madre Brava is an international climate advocacy organisation.

We envision a world where there’s 100% sustainable, healthy, affordable food for all.

Our mission is to protect people, animals and the planet by leading a bold shift to more plants in food.

A close-up of a person holding a shopping basket in a supermarket, reaching for vegetables

Why Spider-Man belongs in every supermarket boardroom

Zinnia Quirós argues that supermarkets have the power to shape our shopping habits and that, like a certain web-slinging superhero, with power comes great responsibility.

July

2026

Rewe gives ground to Lidl on healthy and sustainable diets

The German retailer’s updated protein strategy fails to set the targets needed to drive sustainable protein consumption.

June

2026

UK supermarkets could hit climate targets and save costs with switch to plant proteins - new report

Study by Eunomia gives supermarkets 'cheat sheet' on how to hit targets in the most cost-effective way.

Madre Brava is an international climate advocacy organisation.

Featured

Why Spider-Man belongs in every supermarket boardroom

Rewe gives ground to Lidl on healthy and sustainable diets

UK supermarkets could hit climate targets and save costs with switch to plant proteins - new report