Madre Brava
Madre Brava persuades companies, governments, and financiers to provide good food that is healthy for people, animals and the planet.
As the nexus between protein producers and consumers, supermarkets play a critical role in shaping supply and demand for animal and plant proteins. Global supermarket giants such as Lidl, Ahold Delhaize and Carrefour Group can help meet their net zero targets by leading the transition towards sustainable, affordable proteins for all.
Reducing total production and consumption of industrial meat offers enormous climate mitigation, but has yet to receive significant philanthropic funding. Madre Brava works with leading philanthropies focused on climate, health, and animal welfare to advise their strategies, and support investment decisions focused on the protein transition.
As the net food exporter in Asia, Thailand stands to lead the protein transition for SouthEast Asia and scale the availability of plant-based and alternative proteins. Leading retailers, seafood companies, and meat producers headquartered in Thailand can usher this foundational shift, with resounding benefits for climate, air quality, and animal welfare.