Aldi Süd out of the blocks in the protein transition race

Aldi Süd out of the blocks in the protein transition race

Aldi Süd have released their second nutrition report which measured, for the first time, the split of plant vs animal products across their full food range.

They are hot on the heels of Lidl, the first major German retailer to provide consumers with this critical information.

In March this year, the German Nutrition Society, DGE, updated its guidelines to align them further with the Planetary Health Diet. Their recommendation? A minimum of 75% plants and a maximum of 25% animals on consumers' plates.

"Join the protein transition race"

Madre Brava's Senior Associate in Germany, Florian Wall, said: "With a ratio of 60% plant and 40% animal products, Aldi Süd are still lagging behind DGE recommendations for a healthy and sustainable diet and, disappointingly, the retailer has only “committed” to gradually increase the plant share, whilst shying away from setting a specific and measurable future target.

"But the discounters are out of the blocks on this crucial issue, while their 'premium' counterparts are still pulling on their shoes.

"We urge the whole sector to join the protein transition race, contribute to a reporting standard for the industry and set clear time-bound targets to achieve the plant-animal split of the Planetary Health Diet."

Aldi Süd’s full nutrition report can be accessed here (German only).