Insight

EU could slash 48 million tonnes of emissions and save €2.8 billion annually with healthier ready meals - study

A new study reveals that the EU could reduce its greenhouse gas emissions by around 48 million tonnes annually—equivalent to removing up to 38 million new cars from the road —by aligning ready-made meals with established health and sustainability standards. The study, conducted by system change company Systemiq for a group of 10 consumer, and environmental organisations including Madre Brava, also found that, by making ready meals healthier and more sustainable could save EU consumers €2.8 billion every year in cheaper and healthier food.

Two-thirds of Thais want to reduce meat consumption and replace it with alternative and/or conventional plant-based proteins, for a healthier lifestyle

The report confirms positive demand-side capabilities for a protein transition in Thailand, including strong potential for growth and scalability for alternative proteins. However, identified barriers, namely perceived high price, processed, lack of variety, and availability of alternative protein products, will need to be addressed through selected public and private sector policy changes to enable such potential.

งานวิจัยล่าสุดชี้คนไทยส่วนใหญ่ต้องการลดกินเนื้อสัตว์ โปรตีนจากพืชคือทางเลือกและโอกาสของเกษตรกรและธุรกิจไทย

Latest consumer survey shows that two thirds of Thais want to reduce meat consumption and 41% of people polled want to increase the consumption of vegetal and alternative protein products. Madre Brava argues that sustainable proteins including alternative proteins are an opportunity for farmers and Thai businesses.

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