EU governments and the EU Commission have mobilised billions of euros and passed legislation to support renewables and EVs to clean up energy and transport, promote energy security and deliver a just transition. As the European Green Deal now enters a critical phase, an equivalent effort is needed to help alternative proteins take off and to play their part in delivering EU food and climate security.
Latest consumer survey shows that two thirds of Thais want to reduce meat consumption and 41% of people polled want to increase the consumption of vegetal and alternative protein products. Madre Brava argues that sustainable proteins including alternative proteins are an opportunity for farmers and Thai businesses.
Just six food retailers stand to transform the environmental impacts of food sales by offering more plant-based proteins, a new report by research consultancy Profundo for Madre Brava shows.