Madre Brava — Insight

A 50% shift to plant proteins by six leading food retailers alone could save the emissions equivalent of removing 25 million cars in the EU

Just six food retailers stand to transform the environmental impacts of food sales by offering more plant-based proteins, a new report by research consultancy Profundo for Madre Brava shows.

28 November 2023

Replacing 30% of meat with plants proteins could offset almost all global aviation emissions, free up an India-sized carbon sink and save 7.5 million swimming pools worth of water a year

A relatively small switch to eating more plant proteins has outsized benefits for climate, nature and water, a new report by research consultancy Profundo commissioned by environmental group Madre Brava shows.

2 November 2023

Lidl kickstarts the protein transition in the retail sector in Germany

Today, Lidl Germany committed to almost double the share of plant proteins sales (pulses, legumes, nuts and plant-based meat and dairy) in their meat, egg, fish and dairy product categories by 2030. The aim is to support consumers in their pursuit of balanced diets in line with the Planetary Health Diet recommended by leading scientists and nutritionists at EAT-Lancet.

11 October 2023

Reimagining Thai farming: the opportunity to become Asia’s future food powerhouse

Our overreliance on animal meat for protein is unsustainable. The world must and will need to rebalance towards more plant-based and alternative protein sources to ensure a viable future. Within ASEAN, Singapore has already invested heavily and strategically in food technology. Thailand can leverage its know-how as the world's fourth-largest chicken exporter to become the epic center Asia's sustainable protein.

5 October 2023

A 50% shift to plant proteins by six leading food retailers alone could save the emissions equivalent of removing 25 million cars in the EU

Replacing 30% of meat with plants proteins could offset almost all global aviation emissions, free up an India-sized carbon sink and save 7.5 million swimming pools worth of water a year

Lidl kickstarts the protein transition in the retail sector in Germany

Reimagining Thai farming: the opportunity to become Asia’s future food powerhouse

Past Insight

Three big trends that will frame the future of farming

People don’t see industrial meat as a key cause of global warming – poll

The climate solution missing from COP27: meat reduction

Europe’s meat habit and the global food crisis