We envision a world where there’s 100% sustainable, healthy, affordable food for all.
Our mission is to protect people, animals and the planet by leading a bold shift to more plants in food.
For most Europeans today, food comes from a supermarket. They are a regular part of our lives and they have more influence on what we eat than we might like to think.
14
October
2025
New market data show prices falling and sales growing for alternative protein in Thailand, as Europe provides strong potential demand.
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The global scientific consensus on a healthy and sustainable diet was released in Stockholm today. It's conclusion? We all need to eat more fruit, veg and nuts, with many of us needing to cut down on meat.
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